The Spider Weblog

So you've spent a significant amount of time and money advertising to your target audience online. You are getting considerable traffic to your website, but just not getting the leads and conversions that justifies your marketing expenses. So what's the problem?  Many businesses fail to take the proper measures to turn their online visitors into customers.  In order to maximize sales, it's important to put yourself in the shoes of your target consumer, and make sure your website is equipped to convert visitors, into customers.

Pay-per-click advertising (also known as PPC or Paid SEO) has been an internet marketing staple for almost 2 decades, and continues to be a very popular advertising tool for businesses across the globe.  Google has refined the concept into a well-oiled machine called Google Ads, where they offer preferred Google search placement to businesses and brands that are willing to pay for top page rankings. Being ranked on top of Google is obviously ideal, but is it worth paying the hundreds or thousands of dollars a month?  In order to yield the most benefits from your PPC plan, it's important to have the right strategy, and the right Google PPC specialist managing your campaign.  Here we explore some of the unique benefits that paid SEO strategies can provide.

When implementing a marketing strategy for your business, the idea of developing a sustainable marketing plan can keep any business owner up at night.  It's always good to start with the basics, so you can have a fundamental understanding of certain marketing methods, and if they could benefit your business.  In this article I want to break down marketing into 2 main categories, "Push" vs. "Pull" marketing. Each bucket contains marketing techniques that have been around since the dawn of business, and others that are emerging technologies that evolve every day.

Serving Michigan

 

  • Genessee County
  • Lapeer County
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