Internet Marketing Services | Powerful SEO for Michigan Businesses - Spider Web LLC

 

 

Powerful SEO That Grabs Your Target Audience

 

 Outrank Your Competition      Boost Your Return On Investment

Today, your target consumer is using the internet to find goods and services more than ever, so having healthy Google rankings on computers, tablets, and smartphones is crucial in order to engage new customers. Spider Web specializes in a variety of Search Engine Optimization strategies focusing on engaging your target audience and generating quality leads for your business. Let us customize a SEO strategy that will generate strong ROI and help your business grow!

 

Powerful SEO That Grabs Your Target Audience

 

 Outrank Your Competition

 Boost Your Return On Investment

 

Today, your target consumer is using the internet to find goods and services more than ever, so having healthy Google rankings on computers, tablets, and smartphones is crucial in order to engage new customers. Spider Web specializes in a variety of Search Engine Optimization strategies focusing on engaging your target audience and generating quality leads for your business. Let us customize a SEO strategy that will generate strong ROI and help your business grow!

Having A Strong Search Engine Optimization Strategy Is The Engine That Powers Your Online Success

Your website should be your most powerful marketing tool. At Spider Web, we stand by this statement, because it's the consumer that drives our marketing decisions, and the majority of consumers rely on the internet to find goods and services.  Ask yourself when's the last time you used the phone book to find a business?  We aren't mind readers, but looking at today's market it's safe to say the answer is "I'm not sure" or "what's a phone book?".  Point is, consumers don't use phone books anymore, they are using Google more and more every day to find that local service professional with the best online presence and reputation.

Grabbing your target audience online begins with equipping your website to not only achieve high rankings on Google, but also encourage your audience to choose you over your competition.  The practice of driving traffic and sales through your website is called Search Engine Optimization, and it is the most efficient way of generating new customers, and growing your business.


WHAT IS SEARCH ENGINE OPTIMIZATION?

Search Engine Optimization (SEO) is the purest form of "Pull Marketing". Also known as internet or online marketing, it is simply the most efficient and powerful method for lead generation. It is the practice of optimizing your website and digital fingerprint so you can be found online when you want, where you want, and by who you want.      

There are many different practices involved in SEO, broken down into "organic" or "paid" SEO practices. It's important to know that SEO itself is, and always will be a journey...never a destination.  It is a constant "cat and mouse" game of optimizing your online presence to stand out from your competition.  Don't let anyone, or company tell you they are "SEO experts" or they have it all figured to an exact science. SEO is not an exact science, rather a humanistic practice that requires adaptation.  In addition to being an exceptional lead generation tool, SEO allows you to gain a better understanding of your consumer by collecting more in-depth marketing data, and use that data to make more powerful marketing decisions.

SEO company Michigan

 

Organic SEO

The two main buckets that all SEO practices fall under is "Organic" and "Paid" SEO strategies.  Organic SEO is the practice of optimizing your online presence without paying directly for rankings.  Some of these practices include Local SEO, Content Development, and Online Reputation Management. Organic SEO is more of a process, and delivers many unique benefits. Organic SEO requires more time and TLC invested, but once you achieve healthy organic search engine rankings, you can target your audience more efficiently and get better overall ROI.

Paid SEO

Paid SEO is the practice of paying a search platform to place your business listing at the top of a search engine or social media network, based on certain keyword searches or demographics you choose. It's a "right-now' form of online advertising that is very flexible, and allows you to target who you want, when you want, where you want. Some popular platforms include Google Ads, Bing Ads, and Facebook.  With these campaigns, you get immediate placement in front of your target audience, where you will be charged a variable "cost-per-click" every time a consumer *engages with your listing.

 * Engagements vary depending on the advertising platform. Typical engagements are defined by website visits, email leads, call leads, page likes, or views.

 


 

LOCAL SEARCH OPTIMIZATION (LOCAL SEO)

Local Search Optimization (Local SEO) is an organic SEO practice that focuses on connecting local businesses with local consumers on Google.  It is a more concentrated SEO practice, as you are optimizing your online presence in specific locations. Why is local SEO important?  It all goes back to adapting to what your target consumers want.  Consumers, more often than not, want to hire or buy from company's that are LOCAL, this is especially the case with brick and mortar stores, as consumers want to shop locally. 

If you are a service-based company (attorney, carpet cleaning, HVAC, etc), consumers tend to gravitate to businesses that primarily serve their local area, they tend to have a better comfort level with businesses that have a history of serving their community.  Online reviews for local businesses will have feedback from consumers in their area, helping them make better decisions.

 

Local SEO Services For Your Business

 

  • OPTIMIZE YOUR GOOGLE PRESENCE WITH LOCAL LISTINGS

    Online directories such as Google My Business, Yelp, and Bing are a few amongst a variety of directories Spider Web can list your website and business information in.  Search engines hone in on the directories your business is listed in, and more importantly, your location.

    Local directory listings are a key component to a successful local SEO campaign. The more directories you are located in, the more visibility you will have to your local consumers online. Spider Web will enlist your business in a variety of online directories, helping you target local customers online.

    (If you are a service-area business, you can opt to hide your street address from the public.)

    Local SEO Michigan


    GET ENLISTED IN UP TO 38 ONLINE DIRECTORIES

    • Google My Business
    • Bing Places
    • Yelp
    • YP (Yellow Pages Online)
    • Angies List
    • ExpressUpdate
    • Manta
    • EZlocal
    • City Squares
    • Brownbook
    • Hotfrog
    • Neustar
    • Best of the Web
    • iBegin
    • Kudzu
    • Local.com
    • Yellow Bot
    • Dexmedia
    • CityGrid
    • CitySearch
    • Mlive
    • LocalStack
    • Nextdoor
    • ABlocal
    • Tuugo
    • Best of the Web
    • Cylex
    • Fave
    • Golocal247
    • iGlobal
    • Localdatabase.com
    • n49
    • Opendi
    • Yalwa
    • Yellowpagecity.com
    • Apple Maps (for stores only)
    • Acxiom
    • B2B Yellow Pages
  •  

    EQUIP YOUR WEBSITE TO TARGET LOCAL CONSUMERS

    When trying to concentrate your search engine optimization in specific areas, it's important to fortify your website with content that caters to that location. Local SEO pages are simply internal pages on your website that focus on a featured product/service in a certain location, allowing you to rank higher on Google for consumers searching for your goods and services in their target area.

    Spider Web LLC provides complete Local SEO Page development for your website, helping you engage your target audience and generate leads from areas you prefer!

     

     

     

     

     

    Local SEO pages

    The Anatomy Of Local SEO Pages

    Let's take a look at this local SEO page for Mr. Furnace Heating and Cooling: Furnace Installation in Troy, MI

    This page is focusing on consumers looking for heating installation services in the Troy area. The two main components of the local SEO page is the service/product, and the location. In this case, the service = "Furnace Installation" and the location = "Troy, MI".

    You'll even notice the same concept in the URL address (https://heatingandcoolingservice.com/michigan/heating-system-installation-troy). It's important to have a good mix of relevant service and location keywords throughout the content and URL structure.

    How It Looks On Google

    Alright let's see local SEO in action! Click the "Google Search" button below to see how the local SEO page performs on Google.


    Local SEO Google search


    As you scroll down, you will see how the local page(s) for Mr. Furnace perform against the competition. You can also see the average review (star) ratings associated with the listings, which also attributes to a healthy local SEO rank. Learn more about our online review management services for your business.

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    Local SEO Pricing

    • Directory Listings (up to 38 online directories): $400 one-time fee
    • Local SEO Web Page (keyword research and content creation): $200 /page (up to 500 words)
  • ANSWERS TO YOUR QUESTIONS!

     

    HOW WILL MY GOOGLE RANKING DIFFER ON DESKTOP, MOBILE, AND TABLET DEVICES?

    The majority of the ranking signals or factors that Google uses to rank sites is consistent across desktop, mobile, and tablet devices. The biggest outlier that determines how a site ranks on mobile devices is how "mobile-friendly" or responsive your site is. If your website is not mobile-friendly, your search engine rankings will suffer.

    HOW DO I KNOW WHICH LOCATIONS TO TARGET?

    A pretty subjective question, as each business has a different target market. It's recommended you do some research within different cities and counties to get an idea of population density, median income, and your competition in that area (can be done easily via Google). That data will help you determine which areas could be most beneficial for your local SEO. We can provide consulting for your local SEO decisions.

    HOW LONG DOES IT TAKE TO ENLIST MY BUSINESS IN ONLINE DIRECTORIES?

    It can take some time for your business to be live and visible in any given directory (depending on the individual directory), but we can at least complete the listings usually within a week. Some listings, like Google and Bing, require listing verification through the mail, which can take up to 2 weeks.

    CAN I ENLIST MY BUSINESS IN MORE THAN 38 DIRECTORIES?

    There are a plethora of listings out there you can enlist your business in, but many of them require a paid subscription. We list your business in free directories only, if you would like to look at other paid listings, we can help you sign up for those as well. Contact us for details.

    HOW DO YOU KNOW WHICH KEYWORDS TO USE FOR THE CONTENT?

    We use intuitive keyword search programs to research the most relevant search keywords in a specific area.  Once we collect those keywords, we use them as building blocks for the content, in the meta tags, copy, and even the image tags.

    HOW CAN I TRACK THE PERFORMANCE OF LOCAL SEO PAGES?

    The most intuitive way to track a page on your site is through Google Analytics.  It's free to sign up and you can track almost any type of metric for your site.

 


 

PAID SEO MARKETING (GOOGLE ADS PPC & FACEBOOK PROMOTIONS)

Paid SEO, or PPC (pay-per-click) campaigns are a great way to concentrate your online advertising to reach whatever audience you want, right away.  You are essentially paying a search platform to propel your business past your competition, helping you achieve better rankings and generate more leads.  However, since you are paying a fee per *click, your overall ROI is more variable.  When launching a paid SEO campaign, it's important to have a full understanding how the campaign works, and the inner-working factors. Spider Web specializes in Google Ads PPC and Facebook Promotions campaigns, designed to grab your target audience and generate healthy ROI.

Whether you are targeting local, interstate, or international audiences, Spider Web will help you target your audience and generate better leads that result in optimal ROI.  There are many factors that can make or break your paid online advertising, let the professionals at Spider Web build a successful PPC plan catered to your needs!

* Denotes a website visit, phone call, or any other direct engagement with your listing


Paid SEO and PPC Services For Your Business

 

  • STAY AHEAD OF YOUR COMPETITION ON GOOGLE SEARCH

    Target your audience on Google anywhere, anytime, on any device!  Google Ads (or Adwords) is Google's pay-per-click (PPC) advertising network where millions of businesses worldwide broadcast their brand to their target consumer.  With Google Ads, you have complete control of WHO you are advertising to, WHERE you are advertising, and WHEN you are advertising:

    • Advertise to specific zip codes, cities, counties, states, and even countries.
    • Advertise on any search device (desktop, laptop, tablet, and smartphone).
    • You choose what days, and times of day you advertise.
    • Target your advertising based on specific keyword searches.
    • Advertise with text ads, images, animated banners, or even videos.
    • You "pay-per-click". Only pay when a consumer visits your website or calls you.
    • Campaigns are catered to your budget, so spend only what you want to spend.
    • No contracts, pause and enable your ads anytime you want!


    As a Certified Google Partner, Spider Web specializes in building and managing Google Ads campaigns for businesses of any shape or size looking to target their consumer online. Contact us for a free consultation today!

    Paid SEO Google PPC marketing



    HOW GOOGLE ADS WORK

    Check out this video from Google, it breaks down the basic fundamentals of Google Ads

     

  • ADD AN EXTRA LAYER OF CREDIBLITY TO YOUR GOOGLE ADS

    Google Local Service Ads is the latest addition to the Google Ads platform that offers qualifying service-based businesses the "Google Guarantee". Qualifying businesses submit background checks and other licensing information through Google. Businesses in certain service-based industries that pass this process have the ability to showcase their business at the very top of the Google search pages, above the standard Google Ads listings. Google Local Service Ads provide a wide range of benefits:

    • You get the shiny green badge & white check mark showing you are part of the exclusive advertising club!
    • Your ads are shown at the very top based on keyword searches in areas you define.
    • Your average Google rating is showcased with your ad.
    • Customers can call you directly, or send email inquiries through your unique certification page.
    • You set how much you spend!
    • All calls are recorded, so you can monitor the quality of your leads!


    Spider Web can help you start the process today! Learn more about Google Local Service Ads or contact us for more information.

    Google Local Service Ads



  • BROADCAST TO YOUR TARGET AUDIENCE ON FACEBOOK

    Facebook, originally designed as a personal networking platform, has evolved into a formidable advertising platform for businesses. If you have a Facebook business page, you have the ability to advertise and generate leads from Facebook users. With Facebook advertising (also called Promotions), you can choose to generate more followers to your page, phone calls, website visits, and more:

    • Facebook ads fit your budget! Choose how much you want to pay per week.
    • Generate Facebook "Likes", phone calls, website visits, and more!
    • Advertise on any search device (desktop, laptop, tablet, and smartphone).
    • Target the Facebook demographics you want.
    • Only pay when someone engages with your ad.
    • No contracts, pause and enable your ads anytime you want!


    Spider Web LLC can help you setup a Facebook business page and create custom advertising campaigns fit to your needs! Contact us today for a free consultation

    Facebook advertising services



    HOW FACEBOOK ADVERTISING WORKS

    Check out this video below to gain a better understanding of advertising your business on Facebook

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    Google Ads Pricing

    • Google Ads Account Setup Fee (one-time cost, includes one campaign): $100
    • Monthly Management Fee (campaign management for one campaign, plus unlimited updates for landing page(s): $150 /month
    • Additional Campaigns (addition of campaign to existing Ads account): $50 /campaign/month

    Get $75 In Free Google Advertising With Spider Web!


    Google Local Service Ads Pricing

    • Account Setup Fee (one-time cost, initiation of background check & verification): $200

     

    Facebook Advertising Pricing

    • Business Facebook Page Creation (one-time cost): $100
    • Facebook Ad Setup Fee (one-time cost, content supplied by client): $50 /campaign
  • ANSWERS TO YOUR QUESTIONS!

     

    HOW MUCH DOES A "CLICK" COST FOR GOOGLE ADS?

    Probably the most common question we get! The cost per click varies based on a significant amount of factors. The more advertising competition in a certain area, the higher the cost for the clicks. So, advertising your business across an entire county would have a higher click cost vs. a single zip code, or even city. Google Ads operates on standard economics, but on a virtual level. The more players in the game, the higher the price. Also, how your ads and landing pages are structured have an impact on click cost, as well. A Google Ads professional will know how to optimize your campaign and landing page to get the best ROI.

    CAN YOU ADVERTISE ON DIFFERENT DEVICES?

    Yes, for Google and Facebook Advertising. With Google Ads, advertising on a desktop means you are encouraging folks to engage with your website, typically. On mobile devices, you can opt to advertise your website, or users can call you directly, or both.

    DO I NEED A WEBSITE TO RUN A GOOGLE ADS CAMPAIGN?

    Yes, and this may seem obvious, but for advertising on mobile there is an option to advertise "call-only", where the consumer calls you directly and doesn't even visit your website at all. Even so, you must have a website listed with the campaign, it allows Google to validate your business and the services you offer, which also attributes to more affordable click costs.

    HOW DOES THE BIDDING WORK FOR GOOGLE ADS?

    With Google Ads, you are bidding on keywords. Each campaign has a list of keywords you want your listing to show up for when Google users search for that keyword. Each keyword has an associated bid cost. Some keywords have higher bids, depending on how many of your competitors are bidding on that keyword. The highest bidder on any given keyword usually gets the more favorable ranking on Google.

    HOW MUCH SHOULD I SPEND PER MONTH ON GOOGLE ADS?

    This mainly depends on your personal budget, how often you are advertising, and how big of an area you are advertising in. We've seen clients spend as little as $100 /month, and some that spend upwards of $6,000 /month. The average monthly spend we encounter is about $350 /month.

    HOW CAN I TRACK THE PERFORMANCE OF MY GOOGLE OR FACEBOOK CAMPAIGNS?

    Both Google Ads and Facebook allow for advanced metrics tracking for your campaign, especially Google. You can track highly comprehensive data, like visits, phone calls, locations of searchers, age of searchers, hours of day/days of week performance, and much more. This comprehensive data collection proves to be very insightful and helps make the advertising more efficient.

    IS THERE ANY CONTRACTS INVOLVED? WHAT IF I WANT TO CANCEL?

    We have clients that pause their campaigns quite regularly, for various reasons. It doesn't matter, you can suspend or activate your campaign any time, where we prorate your monthly fee accordingly. In addition, there are no contracts or obligations involved.

    HOW DO I PAY FOR MY ADS?

    With Google Ads and Facebook Advertising, you put a credit card on file, where the system charges your credit card every 30 days for the amount of advertising costs you have accumulated.

    HOW DO I KNOW IF I QUALIFY FOR LOCAL SERVICE ADS THROUGH GOOGLE?

    Google only offers this program to certain service-based industries, and this list continues to grow. More of the popular ones are HVAC, plumbing, roofing, electrician, and carpet cleaning. Depending on the industry, you may be required to provide licensing for your trade. Each account requires the business owner or manager to complete a background check. If you have multiple employees that work directly on-site for your customers, they might require one as well. For more information on the specifications and if your industry qualifies, visit the Google resource page.

    DO YOU HAVE TO MANAGE A LOCAL SERVICE ADS CAMPAIGN LIKE A STANDARD GOOGLE ADS CAMPAIGN?

    Typically with Local Service Ads, which makes them even more attractive, is the fact they are very low maintenance. Outside of changing settings like business hours, budget, or ad schedule, you very rarely need to manage or adjust it.


 

SEO CONTENT DEVELOPMENT

Content Is King in the world of internet marketing!  That's your foundation for a successful online marketing strategy.  Your overall goal is to become an authority in the eyes of your target audience, which in turn will result in better search engine visibility.  Google, Bing, and any other search engine's #1 priority is to connect searchers with the most relevant information to their needs.  That is achieved by adding fresh, unique content within your site and external online sources.  Publishing fresh content on a monthly basis will help you build better credibility in the eyes of your audience, and Google!

Spider Web LLC specializes in SEO content development for our clients. We will work within your needs and budget to deliver fresh, relevant content that builds strong Google visibility, engages your audience, and yields higher quality leads for your business!

 

SEO Content Development For Your Business

 

  • CULTIVATE THE BUILDING BLOCKS FOR YOUR WEBSITE CONTENT

    In the realm of SEO, keywords are simply the search terms your target audience is using to search Google for your goods and services. SEO providers like Spider Web use comprehensive keyword research systems to identify relevant keywords, and recycle them into our client's internet marketing strategies. Relevant keywords must be the foundation of your website or any other online content, because they serve as the bridge that connects Google searchers with your business.   Spider Web helps our clients identify the most relevant keywords for their business, and integrate them throughout their online content:

    • Website text copy
    • URL link structures
    • Image names and tags
    • External content, including guest blogs, press releases, social media posts, and more


    Spider Web prepares in-depth keyword reports for our clients, helping to develop better SEO content and gain a better understanding of their target audience's search behavior.

    SEO keyword research



  • BOOST YOUR AUTHORITY & ENGAGE YOUR AUDIENCE

    Blogs are the fuel that reinforces your online authority, providing healthier Google ranking and engaging your audience. Blogs are pages you post on your website based on specific topics. These topics should touch on trends within your business or industry, or can serve as your digital journal. Either way, your blogs should have relevant subjects that draw the interest of your target audience. Relevant keywords, as always, should be the foundation of any blog. Website blogging provides a wide range of benefits for your website and business in general:

    • Remember, content is king! Posting fresh content adds powerful SEO juice to your site.
    • Blogs encourage engagement with your online audience. Readers can comment on the posts and share with others.
    • Blogs help you boost your social media pages. Posting blogs on social media attracts new visitors to your site.
    • Blogs are Google's best friend! More you blog, the more you prove to be an authority in the eyes of Google.


    Whether you need custom copywriting for your blog, or need help posting blogs you develop, Spider Web can help you build fresh, unique, and engaging blogs posts that will enhance your online SEO!

    Website blogging services



  • SUPERCHARGE YOUR CONTENT TO RANK HIGH ON GOOGLE

    SEO Power Pages are internal pages on your website designed to deliver maximum search engine ranking. The focus is to develop content that proves you are an authority on the subject, and provide every resource your visitor needs to solve their problem or answer their inquiry.

    Overall, you are answering a query or question that an online searcher is looking to solve. It can be a service/product page, how-to tutorial, or even a blog post. It begins with doing the proper research on the topic, and distribute enough digital "scent trails" to draw more audiences.


    There are many factors that come into play when developing a successful SEO power page strategy:

    • Keyword research. Identify which keywords to use as the content building blocks.
    • Have a professional SEO writer that can compose the content into a masterpiece.
    • An outreach plan. How will you broadcast your power page and generate backlinks for it?
    • Have a professional web developer that can coordinate the content and publish it on your website.


    Spider Web can help you build an effective SEO Power Page strategy that will keep your website climbing the Google rankings and reach the right audiences.

    SEO power pages
  • ENRICH YOUR ORGANIC RANKING WITH BACK LINKS

    Content development is more than just adding content to your website. It's just as important to reach out to external online sources to publish content, that ultimately links back to your site. Inbound link-building is the practice of publishing relevant content on external websites that contain links back to your site (backlinks). Google puts heavy emphasis on websites that have digital references from other websites. The more inbound links you have, the higher potential for better organic Google rankings.

    But it's not just about volume, it's about the quality of your content, and the relevance of the sources. It's important to identify relevant and legitimate online platforms to post your content in.

    Spider Web can develop a monthly inbound linking plan that delivers high-quality content within relevant sources, boosting your organic Google search rankings.

    SEO back linking development



    Platforms for Inbound Linking

    Let's look at some specific examples of content and online platforms used for inbound linking:

    • Community blogs that are relevant to your goods and services.
    • Press Release websites.
    • Social media networks.
    • Online PDF Libraries.
    • Any other live website that is considered a trusted source by Google where you can publish relevant content.

    Inbound Linking Examples

    Alright let's see inbound linking in action! Here is a guest blog we published on hcphome.com that links back to Mr. Furnace Heating and Cooling:


    Finding The Right Furnace For Your Home


    The blog post touches on finding the right furnace for your home, content that is relevant to a home improvement resource website like HCP Home. The content is informative and unique, and if you browse to the 5th paragraph you will notice a link that navigates to Mr. Furnace's website. This link is telling Google that Mr. Furnace is an authority on furnaces, in turn boosting its organic ranking.

  • CONVENIENT PACKAGES & A-LA-CARTE PRICING

     

    Starter Package

    • 2 Blog Posts (500 words. Topic selection & research)
    • 1 Guest Blog w/ Backlinks (500+ words. Outreach, topic selection & research)
    • *Content Promotion for 1 Campaign

    TOTAL INVESTMENT:

    $775

     


     

    Professional Package

    • 2 Blog Posts (500 words. Topic selection & research)
    • 1 Guest Blog w/ Backlinks (500 words. Outreach, topic selection & research)
    • 1 Guest PDF w/ Backlinks (500 words. Outreach, topic selection & research)
    • *Content Promotion for 1 Campaign

    TOTAL INVESTMENT:

    $975

     


     

    Advanced Package

    • 4 Blog Posts (500 words. Topic selection & research)
    • 2 Guest Blogs w/ Backlinks (500 words. Outreach, topic selection & research)
    • 1 Guest PDF w/ Backlinks (500 words. Outreach, topic selection & research)
    • 1 Press Release (Topic selection & research. Distribution to 30+ PR sites)
    • *Content Promotion for 2 Campaigns

    TOTAL INVESTMENT:

    $1,175

     


     

     

    A La Carte Pricing

    • Blog Post (500 words. Outreach, topic selection, research, and content promotion): $250
    • Guest Blog w/ Backlinks (500+ words. Outreach, topic selection & research): $350
    • Guest PDF w/ Backlinks (500 words. Outreach, topic selection & research): $250
    • Press Release (Topic selection & research. Distribution to 30+ PR sites): $150

    * Promotion of blog post(s) within one content marketplace (OutBrain, Taboola, LinkedIn, Facebook, Twitter, etc)

  • ANSWERS TO YOUR QUESTIONS!

     

    HOW DO I CHOOSE TOPICS FOR MY CONTENT?

    SHOULD I INCLUDE IMAGES WITH MY CONTENT POSTS?

    Yes, it's always recommended to add relevant images to a post. It not only adds to the visual presentation of the content, but also adds more SEO "juice" to your content in the eyes of Google. It's important to use authentic images or paid stock photos. Using copyrighted images without the consent of the owner is poor ethics and can lead to legal trouble.

    HOW OFTEN SHOULD I POST NEW CONTENT/PAGES ON MY WEBSITE?

    It's recommended that you post at least 2 new pieces of content to your site, per month. In addition, it's also recommended to post at least 2 pieces of external content (guest posts with backlinks) per month. Overall, it's important to gear your content strategy so you stay ahead of your online competition.

    WHAT IS A "GUEST BLOG"?

    a Guest Blog is a blog post posted within an external website that links back to your website. Guest blog posts are a common backlinking practice that is crucial for healthy organic Google rankings.

    WHAT IS A "GUEST PDF"?

    a Guest PDF is another medium of content posted externally that contains backlinks. Instead of posting the content as "HTML" text in a web page, the content is posted as a PDF document that visitors can view online, or download as well. There are a variety of PDF content sites we use to post guest PDF documents in.

    WHAT IS "OUTREACH"?

    Outreach refers to the act of identifying external sources to post your content in (guest blogs, press releases, social media posts, etc.). We use a specialized "identifier" system to find quality sources that meet certain standards for backlinking. Depending on certain factors, we "outreach" to relevant and credible content sites that have strong Google credibility. The better credibility of the sources you post within, the better the SEO benefits. Remember, it's about quality over volume, in today's world you can't cheat to achieve healthy SEO rankings.

    WHAT DOES "CONTENT PROMOTION" MEAN?

    Once your blogs are published in your site, we promote the content within one content marketplace that brings added visibility to your blog. Some examples of content marketplaces are social media networks, Taboola, and OutBrain.

    HOW CAN I TRACK THE PERFORMANCE OF MY CONTENT STRATEGY?

    Google Analytics tracks page metrics for your site and is the best way to track the organic SEO performance for your content. Google Analytics is free and easy to setup, click here to learn more and sign up for Google Analytics.

 

Serving Michigan

 

  • Genessee County
  • Lapeer County
  • Livingston County
  • Macomb County

  • Monroe County
  • Oakland County
  • Washtenaw County
  • Wayne County

Industries We Serve